Experiment price Walmart: buying online will cost more than the store

Experiment price Walmart: buying online will cost more than the store

If you prefer to shop on the Internet, you will need to know one subtlety: for small items, such as deodorant, soap, or toothbrushes, it is better to go to the supermarket. There they will be cheaper.

Under the new pricing experiment, the retail giant has established a difference in prices for the same positions sold in traditional stores or online.

Experiment price Walmart: buying online will cost more than the store

According to the Wall Street Journal, this practice is not new: adding a price of about 1 dollar, many retailers are trying to offset the cost of shipping details. However, WalMart pursues another goal is to attract more people to the shops.

The strategy is designed to that going for a shower gel you will not be limited to them and make a few impulse purchases.

Thus, the trading company plans to continue business expansion without actually expanding the network — that is, to improve the quality of sales instead of the number of stores. Next year the retailer plans to open only a few dozen points.

Along with this, WalMart still has a policy of price matching. The retailer promises to reduce the price of any product, provided that an identical position is found cheaper than the competition (Amazon.com, Homedepot.com, Jcpenny.com, Kmart.com, Target.com etc.).

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