Festive season — 2017 demonstrates the best sales performance over the last 12 years

Festive season — 2017 demonstrates the best sales performance over the last 12 years

Christmas is less than a week and analysts rejoice, because such a successful season of sales in the holiday in the United States has not been more than 12 years.

According to the National retail Federation, last year Christmas week was marked the most active week of the season, in terms of sales, surpassing even Black Friday. This year, low unemployment and expectations of «a better future» promised by President trump in connection with the adoption of a new tax plan to stimulate Americans to spend more money.

Festive season — 2017 demonstrates the best sales performance over the last 12 years

«For the first time in 12 years we see that people of different incomes spend more money,» said Craig Johnson, President of research company Partners Growth Partners.

Sales in the first half of December has been so active in all areas – from online shopping to retail — that many experts just a week increased their forecast of the costs of stay during the holidays.

Two times more buyers this year buy gifts in the $ 50 range, although in the past, preference was given to the gifts cost about $ 25.

MasterCard predicts that holiday spending until December 31, can show more than 5% growth.

«Never in recent years seen the growth of spending more than 4%,» said Sarah Quinlan of MasterCard.

Optimistic investors and large trading companies, more recently, fearing a complete collapse.

Macy’s increased by 3.2%, on Friday, the first for this period since 2009. In Kohl, promotions this month have increased by 7%, this is the third positive indicator for the company in December 2008.

But what Americans buy in 2017?

It turned out that buyers preferred the arrangement of their homes. According to MasterCard, the cost of improving home comfort grew by 11.6 per cent.

«We are seeing very high costs on home improvement throughout the year but during the festive season, there was a surge,» said Sarah Quinlan The Post. «People buy new blankets, sheets and sofas, or anything that makes family life more comfortable.»

Among other categories, showing a large increase in sales, travel, electronics, phones, and video games. But clothing retailers are experiencing hard times. The most popular purchase during the festive season was just … pants for yoga classes with a 50% discount.

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