The sales of premium burgers at McDonald’s exceeded all expectations

Network of fast food restaurants McDonald’s has reported a phenomenal sales growth, explaining his increased comfort in restaurants and the introduction of a new menu of gourmet burgers.

In the first quarter of 2018 sales of McDonald’s Corp. exceeded all forecasts of it analysts. Thanks to this unprecedented success, the stock is second (after Subway), the largest network in the world rose in price on 4,2% — to $165,10 — on auction before the opening of the trading session. And according to Thomson Reuters I/B/E/S, sales at U.S. McDonald’s restaurants increased 2.9 percent, exceeding expectations of 2.7%.

According to analysts, McDonald’s, the influx of customers contributed to the improvement of facilities, introduction of modern technologies, introduction to menu of burgers and beef sandwiches premium — along with the new menu for $1, $2 and $3.

Strengthened its position popular fasted network and in international markets. Global sales at restaurants open at least 13 months ago, has grown on 5,5% (instead of the usual 3.94 per cent).

«They have a valuable client and focused on the visitor who needs a little more pleasant atmosphere, — says the analyst of the brokerage company BTIG Peter Saleh. — McDonald’s intends to capture [this] part of the market.»

Previously CEO of McDonald’s Corp Steven Easterbrook announced the launch of the campaign, Future remodels. Within its framework up to 2020, the Corporation plans to upgrade the facilities of the restaurants and to open new points in the U.S., spending $2.4 billion.