IHOP — international house pancakes — changed its name to IHOb and became a «Burger joint». About the name change and that now, in the menu, in addition to pancakes, there will be hamburgers, company IHOP announced in Twitter on June 11.
Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb pic.twitter.com/lyciVZxAuH
— IHOb (@IHOb) June 11, 2018
Fans of the network responded to this by many a skeptical and humorous comments. Some of them were quite constructive criticism.
The changes in the company IHOP associated with the desire to become not only a «company Breakfast», but also to seize the restaurant business in the afternoon and early evening, as reported in may.
Network hamburgers Wendy’s responded quickly to the emergence of a new competitor, wrote on Twitter: «Not very much afraid of the burgers from those who decided that making pancakes is too hard».
so @Wendys u just gonna let @IHOb sell burgers on your block? thought you were the og?
— Tony X. (@soIoucity) 11 Jun 2018
If a message about changing the name IHOP was estimated at 21 thousand likes, the reaction of Wendy’s clearly had readers like: this answer scored 96 thousand likes.
In IHOP announced about the upcoming changes, when the network is 60 years old. Now IHOP has its logo IHOb, but the URL of the website still remains the same. Change menu IHOP will now more resemble a network of Applebee’s. Both companies are owned Brands DINE.
