This week, web giant Amazon quite often hits the news headlines. This time it was due to the plans of the online network to open a real store in Walnut Creek in San Francisco. The book will be located at 1259 Broadway Plaza, the site already started construction work.
Amazon has begun to open real shops in 2015. The reason for this step massive online shopping Mall is that buyers are more likely to make impulsive decisions, being able to see and touch the product. This helps Amazon to become a leader in the field of retail technology, and the presence of actual shops creates brand loyalty among clients.
In Seattle, Portland and San Diego already have Amazon stores. Bay area San Francisco is also no stranger to the Internet giant, as in the recent past here there were temporary shops. In addition, the small Outpost Amazon is available in the campus of the University of California at Berkeley, where students can order books online and pick up the order on the same day.
Amazon. in Walnut Creek will occupy premises with an area of 6,489 square feet and will likely open in August. It is possible that in addition to books, there will be still a coffee shop.
According to information on the Amazon website, customers will be able to buy books based on user ratings, and test technical gadgets.
