Millennials, who make up the lion’s share of American consumers, increasingly prefer to shop online and it does not benefit the holders of traditional business. Another retailer fell victim to this trend — store chain of women’s clothing Bebe 175 closes its outlets and fully transfers the trade to the Internet. On Friday, the company announced its decision, adding that will close all traditional shops.
However, there is a silver lining — now customers can buy products from the company portfolio with 50% discount.
Official site Bebe announced the complete sale at halved prices — now admirers of the brand will be able to update your spring summer wardrobe with stylish dresses, jeans, shoes and accessories, well save.
Given the trends in the market, the management of Bebe realized that to work the old way is not profitable and decided to respond without waiting for bankruptcy.
The retail chain joins a long list of retailers who are in the period of 2016-2017 years gone from a traditional trade, unable to compete with online giant Amazon now and fashion retailers H&M and Zara.
Recall that in recent months in the US has closed thousands of shops of well-known retailers — including JCPenney, Macy’s, Guess, BCBG, Sears, Abercrombie & Fitch, and many others.
