Global coffee chain Starbucks last month announced the closure of all its stores Teavana. Now is the turn to an online store .
A public announcement of the closing of Starbucks is not followed, but the online store has organized a sale of goods. Until 1 October you can purchase branded mugs, coffee syrups with 50% discount. After that the store closes forever.
Instead, the company will focus on its mobile platform for orders, reports Business Insider.
Since Starbucks closes its online store, the company wants to build a «commercial partnership» with digital companies.
«These partnerships, we believe, will allow us to use our brand, our global retail reach and client base to expand our capabilities,» said CEO Kevin Johnson during the negotiations with investors in late July.
Products Starbucks will continue to be available in retail stores, including grocery stores and even Amazon.com.
