Trying to force the publishers to rethink the way advertising on their sites, Google plans to create and present their own program that blocks annoying ads, in 2018 year. Trying to play by the rules, Google provides site owners six months to prepare (mentally, probably) to the release of a new tool able to block ads on websites with «bad advertising experience.» Most likely, the tool will be enabled by default in both the desktop and mobile versions of the Chrome browser.
For the first time about the creation of a blocker against Google began back in April, however, official confirmation from the company only arrived now. Sridhar Ramaswamy, senior Vice President of the division for advertising and Commerce on Thursday announced in his blog that in the future, Chrome will no longer display ads (including those belonging to or maintained by Google) on web sites that do not meet the standards of the Better Ads Standards. Before you begin to use the blocker on the practice, Google will give site owners the opportunity to use your new tool Report Experience Report, which clarifies the distinctions between acceptable advertising and that does not meet the standards. As soon as the publisher to determine which ads are displayed to users, they can correct the situation or replace the inappropriate ads.
Innovation may be painful for those sites that depend on fees for advertising. But given the fact that 26% of Internet users in the U.S. are already using third party ad-blockers, such as Adblock Plus, many site owners may even be in the black. Third party ad-blockers block any ad, no matter how obsessive she. Blocker from Google will block ads only if it does not meet the standards, which means that sites with a moderate amount of advertising content will be able to earn further.
Google also runs another tool called Funding Choicesthat will allow site owners to show visitors a custom message with a proposal to allow advertising, or to pay for her absence through Google Contributor.
