The holiday shopping season: competition gives rise to new proposals

The holiday shopping season: competition gives rise to new proposals

Thanksgiving is not only an opportunity to spend time with family, eating a juicy Turkey and watch the Macy’s parade on TV. It is also a great opportunity to buy gifts for loved ones, or just the thing for a very reasonable price, because from that day to officially announce the opening of the festive season discounts.

This year stores are struggling to attract buyers in connection with the expansion of the Internet service Amazon. Last holiday season was the best in the company’s history: it was able to deliver more than 1 billion products worldwide. According to the international consulting company Bain, this year’s figures Amazon will grow even more.

The holiday shopping season: competition gives rise to new proposals

It is because of the insane competition, many retailers have resorted to a variety of exclusive offers and be the most loyal to their customers.

Stores like Macy’s, Target and Kohl’s should open tonight, to attract early buyers. Walmart will start their work at 6 PM, a Department store chain J. C. Penney will wait for the first buyers at 2pm, thus outperforming many of its competitors.

This year, Walmart and Target will expand its range of children’s toys. A large network of electronics stores Best Buy decided to surprise its customers, suddenly presenting point-of-sale children’s doll «Barbie».

J. C. Penney offers big discounts on televisions and other electronics. In addition, the network announced that the first customers on Black Friday can win 10, 100, or 500 dollars, bought a coupon for a corresponding amount.

By the way, according to a survey published by the National Federation of retail trade, approximately 69% of Americans, 164 million people, intend to make purchases within 5 days from thanksgiving to Cyber Monday.

It is expected that Black Friday will be the busiest day – about 115 million plan to make at least one purchase that day.

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