Now men more often than women go to the supermarket.
According to the survey, Men’s Health, 84 percent of men are major purchasers of grocery stores, which is 19 percent more than 10 years ago.
As stated by the journal publisher Chris Peel: «the results of the study challenge the gender stereotypes that are associated with shopping and cooking. Now the purchase of food and cooking is a prerogative of not only women but also the male half of humanity.»
According to David W. Stewart, Professor of marketing Loyola Marymount University, there are several reasons for these changes. First, today more and more men accept the role of Housewives. Secondly, the country is home to many bachelors who buy goods and prepare themselves.
As a result, supermarkets have revised the distribution of goods on the shelves and store layout in General. The marketing secret is to organize and arrange the products so that the man quickly and easily found the right product, choosing expensive products is influenced by the bright packaging catches the eye.
«Men don’t think ahead, says Stewart. They buy only what you need right now. Like hunters, content production, what we have at the moment, while women are sensible and plan in advance.»
