Shops world-renowned German sports brand Adidas has disappeared t-shirts, shirts and dresses with symbols of the Soviet Union.
Yesterday, 7 may, online zipper broke the news about the release an exclusive series of clothes in the style of the Soviet Union, dedicated to the world Cup, the final of which will take place in 2018 in Russia.
Many users of social networks, especially from Ukraine, Lithuania and Latvia, criticized the «nostalgic» onion sports Adidas. Someone even made a collage of the same clothes, but with images of Nazi symbols, equating the modes to each other.
Some countries expressed their indignation official. So, a group of strategic communications of the Ministry of foreign Affairs of Lithuania stated that «Adidas was one of those who are still sick with nostalgia for Empire.» We will remind, in the country of Soviet symbols is prohibited at the state level.
Being sick with «imperial nostalgia» — it still occurs. A bit surprising from the famous @adidas, though. https://t.co/fRjAQCH525 pic.twitter.com/kgdGobszTS
— LT MFA STRATCOM (@LT_MFA_Stratcom) May 5, 2018
«Painful nostalgia for Empire still occurs. However, from the well-known Adidas company did not expect».
Ukrainian Institute of national memory sent to office Adidas appeal, which emphasized that in Ukraine in 2015 banned symbols of the totalitarian Communist regime.
Russia tried to justify the brand: the Ministry of internal Affairs of the Russian Federation has posted on his official page in Twitter a photo of 3 of the Lithuanian basketball t-shirts with the inscription «USSR».
«Somewhat surprisingly, [group strategic communications Lithuanian Ministry of foreign Affairs] is trying to make everyone forget about the heroic achievements of Soviet Lithuania in the sport. They should be proud of this important part of the national heritage», — noted in his post, the Russian foreign Ministry.
A bit surprising from @LT_MFA_Stratcom trying to make everybody forget about heroic successes of the Soviet Lithuania in sports. Should be proud of this important part of the national heritage@adidas pic.twitter.com/xxJlw3wXXj
— 🇷 🇺 MFA Russia (@mfa_russia) May 7, 2018
«Somewhat surprisingly, [group strategic communications Lithuanian Ministry of foreign Affairs] is trying to make everyone forget about the heroic achievements of Soviet Lithuania in the sport. They should be proud of this important part of the national heritage».
After heated discussions and harsh criticism of the company Adidas is still removed from online stores scandalous collection, and now search engines already can not find the page of the company website on request «Adidas USSR«.
