Swiss group Nestle, the world’s largest producer of packaged foods, sells its share of the U.S. candy market of the Italian Ferrero. The transaction value is $2.8 billion.
This is the first sale of assets of Nestle to the Executive Director mark Schneider — and the first step on the road to changes that concern have yet to experience.
The decision to sell assets in the United States due to the weakness of Nestle in the market and lagging behind competitors such as Hershey, Mars and Lindt.
For the Italian family business Michele Ferrero, the purchase was an important contribution to the raising of the American consumer.
The Swiss company, initially engaged in the sale of milk for baby food, gradually attached themselves to other firms with innovative technologies, in particular the Maggi & Co. with her chocolate milk and instant soups. The largest merged with Anglo-Swiss rival, which produced condensed milk, Nestle finally outlined the profile of their activities and took to the world stage.
Currently, the group is changing production policies in accordance with the requirements of consumers, focusing on their «nutrition, health and well-being».
Under the deal with Ferrero 16 Jan Nestle has sold only about 1% of the total turnover, which corresponds to the new course, selected a new Executive Director.
Mark Schneider is mandated to accelerate the growth strategy of the group in a stringent environment of transnational corporations in food production due to slowing growth and increased competition from niche companies.
So, buyers increasingly prefer such mass Markelovym bars from Nestle, as BabyRuth, Butterfinger and Crunch fruit bars and premium chocolate Lindt.
