Lauren Pryce, resident of Maryland, asserts that became a victim of the illegal actions of the company Cambridge Analytica in the election campaign of Donald trump in 2016. According to her, she had to deal with a leak of personal data from the social network Facebook. Consequently, the woman filed a lawsuit against two companies: Facebook and Cambridge Analytica.
As to the Facebook claims the plaintiff stated «absolute disregard of personal user data«. According to Price, the company was obliged to take care of the appropriate level of data protection. At the same time, the main claim to Cambridge Analytica — unlawfully obtaining sensitive information about the user social network.
«Cambridge Analytica displays the inability of the company to protect the privacy of its customers. In my opinion, is reprehensible,» said the plaintiff’s attorney John Yanchunis.
Earlier it became known that Alexander Kogan, who is associated with the activities of Cambridge Analytica, with the application MyDigitalLife collected data on more than 50 million users of the social network Facebook. Further, these data were used to identify the target group, which could act through a specially tailored political advertising. In a recently posted video of the Channel 4 Executive Director of the Cambridge Analytica says that in this way they were able to gather for Donald trump about 40 thousand votes in the presidential elections of 2016.
The head of Facebook mark Zuckerberg in a statement issued today, apologized to users of the social network and announced the development of special mechanisms for the protection of private data. The businessman promised to conduct a thorough analysis of third-party applications to access users ‘ personal data.
«It was a break of trust between Kogan, Cambridge Analytica and Facebook. However, it was also a break of trust between people and Facebook, who trust us with their data and expect that we will be able to protect them. We need to fix,» wrote in a statement, mark Zuckerberg.
Asked to comment on the submitted Lauren Price the lawsuit, the press Secretary Facebook Gender Gruel said the following: «We will take all necessary steps in order to understand how it happened.»
Cambridge Analytica refused to comment on the matter.
