President and chief Executive officer of Italian fashion house Gucci, Marco Bizzarri, made a sensational statement: in 2018 world famous brand to join the opponents of natural fur.
Bizarre, said that the new approach has become possible thanks to creative Director of Gucci , Alessandro Michele, who was appointed to this position in 2015.
«When choosing a new creative Director I wanted to find someone who would share our belief in the importance of the same values, said Bizarri. during our first meeting with Alessandro, I felt that he is the man».
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According to the Director, in the new spring-summer collection 2018 will not be real fur. In the framework of these innovations will be held a charity auction for the sale of the remaining articles of clothing made of fur. The money received as a result of trading, will be available in the organization for the protection of animals Humane Society International and LAV.
As it became known, Gucci will become part of the Fur Free Alliance, an international group of more than 40 organizations that conduct a campaign to promote alternatives to fur in the fashion industry.
Recall that in 2016, the Italian brand Armani made this statement and declared that the creation of new collections he would no longer use fur.
