Want to celebrate your baby? Gerber offers $50 million to the new face of the brand

The baby food maker Gerber is looking for the kid who will become the new face of the brand.

From 1 to October 20, 2018, parents or guardians can upload to Instagram photos of their babies — from birth to 4 years — with the hashtag GerberPhotoSearch2018. The winner will appear on social media channels Gerber, and his family will receive $50 thousand.

«Every year we choose a child who will become a symbol of ancient heritage [company] Gerber, declaring that every child is a child Gerber, President and chief Executive officer Gerber bill Patrick. Our 2018 Gerber Spokesbaby, Lucas Warren, was perfect to represent the brand. Lucas was selected from more than 140 thousand applicants for expressiveness and infectious smile. We are pleased that Lucas will pass the baton to our 2019 Gerber Spokesbaby, becoming this year’s honorary judge!»

The parents of Lucas, living in Dalton (GA), in awe of the love the world has shown to their baby.

«We look forward to meeting the winner of Photo Search this year and can’t wait to see how this incredible adventure will take them over, as happened with us!» mom said Lucas.

See the Sweet Moment, the Original Gerber Baby Met the Current Gerber Baby 😍 https://t.co/f1TsObKsBY pic.twitter.com/gPaPjcGCIw

— Parents Magazine (@parentsmagazine) October 5, 2018

«Cute moment: the first baby Gerber met with the current representative Gerber».

Lucas Warren — the first kid with down syndrome who became a Gerber baby since the founding of the competition for more than 90 years ago. In 2010, the company in search of a new face used social media and launched a Photo Search.