Social advertising sometimes takes bizarre forms, because its main function is to attract attention, and what catches the eye better than something strange, vivid and unusual.
Apparently, the creators of new videos dedicated to the maintenance of order in public transport in Los Angeles, was guided by this principle, because they managed to fit in a three minute and a half clip of an impressive dose of psychedelia.
Three videos are linked by a common style and funny stories. They are stylized and anime – Japanese cartoons that often have nothing to do with reality. The main character is a young lady with lavender hair, seeing that in the subway or on the bus someone is breaking the rules becomes a super-heroine named Super Kind. Its opponent consistently getting an orange monster with bad manners which spreads to food, is just two places or blocks the passage of the Bicycle, in other words, rude.
Of course, the transformation happens in the spirit of the popular anime of the 90s (if you know who Sailor moon, you will understand what I’m talking about), and then Super Kind begins to sing a song, which in an accessible form explains to the monster how to behave in the metro. Musical suggestion is ineffective, and then the character uses his super-strength, helping good to triumph over evil.
Overall creative approach to the presentation of the rules of conduct in public transport the public looks more funnythan weird or stupid. The rollers got quality and nice looking in all respects, starting from colors and ending with the selection of actors. In addition, the material was pretty fun, unobtrusive, and, along with that useful from a practical point of view. Especially they like children, however, and adult with pleasure will spend a few moments to view such ads, then, most likely, it will still be humming some of the songs are Super Kind.
