The news of the liquidation of a network of toy stores Toys «R» Us did not please the Americans. However, the Holy place is never empty. To take revenge and to occupy the vacated niche will attempt bankrupt 9 years ago, KB Toys.
«We’re going to save the toy industry!» said Elia of Kasoff, the new owner of the old trade network, at the time of its closure in 2009 consisted of 431 stores throughout the country.
Company KB Toys acquired based Strategy Casefrom Marks, which experts have analyzed the mistakes of the previous owners and thought through a plan to resurrect «the great American toy store».
After the announcement of the closing of Toys «R» Us decided to speed up the process to start trading next Christmas.
Kasoff announced the return of KB Toys in Linkedin, inviting the cooperation of manufacturers and distributors of toys and expressing hope that his company will be able to save jobs that may be lost with the discontinuation of the Toys «R» Us.
The response was overwhelming: within 2 days he received hundreds of calls and letters.
Consumers met the news is also quite positive.
