Members of the loyalty program Amazon Prime will receive discounts at supermarkets Whole Foods

Now to be a regular customer of Amazon will be doubly profitable. In addition to the special provisions for the purchase of goods on the online trading platform, subscribers will receive discounts in the supermarket chain Whole Foods.

Rates for members of Amazon Prime will be below 10%, and the purchase of certain products they expect spectrelor and promotions, not available to other clients.

Introducing new savings available exclusively to @amazon Prime members at Whole Foods Market, launching today in Florida stores and across stores nationwide starting this summer. Download the app and learn more: #PrimexWholeFoods

— Whole Foods Market (@WholeFoods) May 16, 2018

On Wednesday, the innovation started in Florida, where the participants of the loyalty program offered a pound of organic strawberries at a discount of $2 and a pound of steak halibut with a discount of $10. During the summer, the same bonuses will be customers of Amazon across the USA.

Recall that the current subscription price for Amazon Prime is $39 dollars for 3 months and $119 for the year. It gives such advantages as free delivery of products within two days, access watching movies, downloading music and e-books, etc.

Whole Foods is owned by Amazon since last summer, after the online giant has paid the retailer $13.7 billion.