Us retailer Michael Kors buys Shoe manufacturer premium Jimmy Choo for $ 1.2 billion. Acquired the British brand is famous for the fact that shod celebrities. Among the admirers of Jimmy Choo was listed Princess Diana itself.
Founded in 1990-ies shoemaker Jimmy Choo, the brand known for its style and elegance, shoes from Jimmy Choo sold worldwide from London to Paris, from new York to Tokyo.
The brand was put up for sale in June after the owner of a controlling stake in the company said it intends to focus on consumer products.
Michael Kors, once a popular brand in the segment of affordable luxury, conquered the world with its range of women’s handbags, in recent quarters has struggled with a critical decrease of sales and number of customers.
However, unlike fellow retailers to correct the situation, the company decided not to reduce the deficit, and expanding production. The company has added a line of men’s and women’s clothing, has invested in an online business. And now you want to do more and manufacture of footwear. While in the Michael Kors claim that they do not intend to do a complete reorganization of Jimmy Choo, the acquired company will continue to operate in normal mode with the same team of managers.
