Through 11 years after the Federal court found that the tobacco companies deceiving the public about how cigarettes are harmful to health, mass media will be «corrected statements.»
The court’s decision against RJ Reynolds and Philip Morris was made back in 2006, but since then the defendants appealed parts, delaying the moment when they will have to officially report on the dangers of Smoking.
«Their strategy is, if we are talking about litigation – the constant delays. In the end, it allowed to defer the execution of the judgment for 11 years,» said Guardian Stan Glantz, an expert on the strategies of the tobacco companies at the University of California in San Francisco.
«The problem is that these truthful messages will appear in Newspapers and on television, not in social networks, where most Americans read the news. After all, since 2006, much has changed. But, of course, better late than never,» added Glantz.
The announcement that Smoking is addictive and kills will appear in more than 50 Newspapers across the country, as well as known channels: ABC, CBS and NBC and so on.
Every year from diseases associated with Smoking, die about 480 thousand Americans, and lung cancer in the United States kills more people than breast cancer, colon or prostate.
At the same time, tobacco companies spend up to $8.2 billion a year on advertising in shops, promotional leaflets, in entertainment establishments.
In addition, unlike most of Europe, cigarette packs in the United States no graphic warnings about the dangers of Smoking.
