Wal-Mart is fighting with Amazon for the title «Leader of the lowest prices»

Wal-Mart is fighting with Amazon for the title «Leader of the lowest prices»

First retail chain Wal-Mart as close to the Amazon in their pricing: according to Reuters, prices are now just 0.3% higher than its main competitor.

Research conducted by the firm Market Track, showed results that are significantly different from last year. The company was involved in price analysis 213 products at Walmart and Amazon in 11 categories for 700 days.

Wal-Mart is fighting with Amazon for the title «Leader of the lowest prices»

Experts have found out that this year’s prices Walmart.com only 0.3% higher than Amazon. For comparison, in 2016 this indicator was equal to 3%.

But if we compare such popular products as fitness trackers and smart watches, the Walmart here has a winner here: their prices in these categories is 6.4% lower than in the Amazon (compared to the same period a year ago — the price was 12.6% higher).

Today in Cyber Monday, the busiest day of the year for online shopping, thanks to online deals and temporary promotions prices on the websites of both giants of the retail trade will fall even more.

«We strive to ensure that our prices meet or beat prices on other leading sites,» – said the representative of Wal-Mart, Dan Toporek. He said that some of the products on the site, you see two cost. This is done to ensure that a buyer might see when he will be able to pick up your merchandise in the store at a lower price.

But still in some areas Walmart is clearly not up to Amazon. For example, to free shipping Cyber Monday Walmart requires a minimum cost of $ 35, and Amazon is $ 25.

In addition, devices Amazon Echo, Fire and Kindle – are one of the best selling electronic devices during the holiday sales period. In addition to the large online service and sold by such retailers as Best Buy and Target, but not Wal-Mart. According to Forbes, this is most likely the biggest advantage Amazon in front of her main rival.

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