Prada was involved in the scandal. The company had to remove the goods from the shop window and video with a video monitor, after numerous accusations of racism. We are talking about earrings, purses and trinkets on display in SOHO on Broadway in Manhattan.
The Devil is @Prada Really?! It’s 2018 & this is what you’re selling? #boycottprada @shaunking @soledadobrien have you seen this?! pic.twitter.com/FVL7n03lnS
— PurpleGirl_CEO (@purplegirl_ceo) December 14, 2018
The first products drew the attention of the employee of the Center for constitutional rights Chenier Ezy, who photographed them and posted on his Facebook with the commentary:
«I don’t often do posts in social networks, but now I’m shaking from anger. Today, back in new York after a very emotional visit to the Smithsonian national Museum of history and culture of African Americans —including the exhibition devoted to the blackface — I walked past the window of the Prada store in SOHO, where he faced the same racist and offensive image [of blackface].
I went to the store with a colleague, only to see even more stunning examples of their samopodoben images.
When I asked the employee of Prada, do they know put image with blackface around the store, me with surprising honesty said that «before the black worker has already complained about blackface in Prada, but he doesn’t work here anymore». History must not be repeated. Black America deserves better. And we demand the best.»
Why do you have a blackface goods? pic.twitter.com/weYUn9C5OS
— loadsa (@gandybjs) December 14, 2018
Her post gathered more than four thousand likes, 1,5 thousand comments and more than 7 thousand posts only in Facebook, and the outrage spread to Twitter, and other networks.
If in Soviet multfilmah blackface were often positively African friend, comrade in the fight against the evil fat imperialist, the United States had a very different history of more than two hundred years. White actors used specific theatrical makeup (which later became known as blackface) to ridicule African Americans, creating stereotyping and underlining racial inequality. Image was used from the 19th century to the 60s years of the 20th century, until it disappeared from the scene under the pressure of human rights defenders.
In the end, guide Prada, not commenting on what is happening in the media, this morning, removed controversial items in the window and stopped the broadcast commercial on the display.
«Power over people», — commented on the victory Chenier Ezy. Later still came the comment from the fashion industry: «the Prada Group does not tolerate racism. Pradamalia is fantasy images, consisting of the elements of the art Prada. These imaginary creatures do not have any connection with the real world and, of course, the concept of blackface.
[1/2] #Prada Group abhors racist imagery. The Pradamalia are fantasy charms composed of elements of the Prada oeuvre. They are imaginary creatures not intended to have any reference to the real world and certainly not blackface.
— PRADA (@Prada) December 14, 2018
Prada Group in any case was not going to offend anyone. We do not tolerate any forms of racism and racist images. In this regard, we will remove characters from the Windows and will withdraw from sale».
[2/] #Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will withdraw the characters in question from display and circulation.
— PRADA (@Prada) December 14, 2018
Scandal Prada continues a series of conflicts on the basis of race in the fashion industry. One of the recent scandals of this kind — the use in the design of the Zara fashion elements and symbols used by Hitler’s Nazis during the Second world war.
So first @ZARA make handbags with swastikas now baby clothing resembling uniforms of nazi concentration camps smh pic.twitter.com/OA7IuT42ec
— Elie Seckbach (@Seckbach) August 27, 2014